Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

Tuesday, April 22, 2008

How GOOGLE and APPLE saved my life... this week

There is less then one month till graduation.
ONE MONTH.

How and when did that happen ?

Everyone I speak to asks me the same question.. " Can you believe it's your last semester already?"

I always answer this question the same way... "I know, it's absolutely crazy... time is flying."

The truth is.. TIME IS FLYING.
EXCEPT WHEN I GOT A BIG PUSH BACKWARDS LAST WEEK.

This past weekend I was in florida for my grandma's birthday and my computer crashed. Specifically, my hard drive failed... MACBOOK users: beware! This IS an epidemic.

God forbid my life should be easy, right?
But this catastrophe was not a complete disaster for a few reasons: aside from my external drive - Mainly I have been saved by GOOGLE & APPLE.



*this is the story of the past 2 weeks of my life and how I have been putting my computer, semester and life back together. piece by piece. document by document.

1. Thank god for Google. Well, google and the fact that my piece of sh*t printer doesn't work. Let me preface this with the fact that for the last YEAR I have had to basically email myself every document that I wanted to print... SO ALL MY WORK IS ONLINE.. very interesting...

With all this talk of earth day and a Steve Rubel's paperless office and the macbook air, this week I really valued having all of my documents online because surprise surprise, all my stuff was easy to find.

In all honesty, I never thought of all my stuff being on gmail/googledocs as something I did for a purpose or something that would ever help me.. I believe that this move was simply evolution. No one said to me, "Danielle, use googledocs... or email EVERYTHING to yourself." I just did it, because it was natural and because it was easy... ANOTHER PERK TO BEING A DIGITAL NATIVE?

In the old days (as my father always reminds me) we (he) was afraid to keep important documents, calendars and emails online because he was afraid of servers crashing and loosing everything. Today, as our technology continues to pave the way for keeping local and network copies of our documents, it seems that this fear will soon be erased. Just as we looked at floppy disks as crucial revolutionary devices, maybe soon our harddrive, as we know it today, will be a clunky waste of space since everything will be online?

Just a thought.

Google isnt the only thing that saved me during this recent episode.
THANK YOU APPLE.

What I have learned throughout my history as an Apple customer is that when apple is good, they're REALLY REALLY good!

Say what you want about their culture, their brand, their products: I don't care.
In my opinion Apple's fabulous in store customer service amazes me. over and over.

Sure, first I got an idiot to help me... which really rather annoyed me. But the MAC Genius that handled my computer was AMAZING.

These people know what they are talking about and that makes me happy and VERY IMPRESSED.

They loaded my computer with Leopard, which I had been holding out for. I am getting used to spaces and all the other cute new programs. Yes, I am the loser who took the guided tour and then watched it again with my dad when I showed him the cool new features, which he thought were great.. (like father like daughter)

My story ends here: But my suggestion is to mess around on the APPLE MUSEUM WEBSITE. A very cool site to play... even though it kinda stops around 2004 or 2006 ... but for a cool girl like me, its a fun resource.

Saturday, February 9, 2008

iphone + facebook... how much cooler can one commercial get?

You might have seen this apple commercial recently.



I find it very interesting for a few reasons.

1. Clearly, they are targeting active facebook users. As facebook continues to evolve (on what feels like a daily basis,) it seems that users are spending less time using this social network. I think its particularly interesting that this commercial is all about facebook, and more specifically, the need to "check facebook" everywhere you go, all the time. I'll admit it, I am one of these people. Apple does a great job reaching out to high school and college students. But, why is this commercial being aired after the holiday season? Didn't students just buy (or get) their expensive gifts of the season? With no drop in price, why is this demographic being targeted? and are people being swayed by this commercial? Is anyone sitting, watching TV and suddenly they realize that because they can check FB they are gonna go and buy this product?

2. Here is my big big big question. NOW, DON'T HATE ME...but I've been troubled by this idea.

DO WE NEED TO CONSTANTLY BE IN CONTACT?

This is something that has really been plaguing me recently.
My dad has decided that he no longer needs to be attached to his PDA.
I had a blackberry for approx. a month and returned it because when push came to shove, I just didn't need it! (GASP!)
The thing is, do we need to be so damn connected?

When I am home I always have my computer handy. Weather I am playing online, facebooking, etc. But, do I need to do that when I am away from my computer?
Can't we survive without facebook and email for an hour?

*Note: I do plan on getting an iPhone soon. Clearly, I am obsessed. I have been waiting for the second generation waiting for them to get all the kinks out. If anyone can tell me when it will be out, I will be forever grateful.

thank you.