Totally blogalicious? Are college students reading blogs?

This semester I completed a research project for my COM research class. My group project was centered around one main question:
Are College Students Reading Blogs?

The answer, my friends, is very simple.
And scary.
NO.

Out of the 105 students we surveyed, only 27 said that they read blogs!

We surveyed 25 students at BU's student center and the results we found were very interesting.

• significantly more males were reading blogs. (64%)
• it seems like female students can't actually identify what sites are blogs..."is like Perez Hilton a blog?"
• NO ONE (we surveyed) read more then 10 blogs! (SERIOUSLY!)
• While 74% of respondents spent 10-30 hours on the internet a week, 75% of respondents spent less than 5 hours a week reading blogs.
• Word Of Mouth is an incredibly powerful medium in college circles

These statistics really surprised me. Sure our sample was made up of students from the different colleges at BU. But it really seems that college students either don't want to, or don't have time to emerge themselves in the blogosphere. Although it doesn't surprise me that there aren't students from the health sciences school represented in our survey, I would think that more students from our College of Communication were reading blogs.

My question is how are communications students gonna keep up today's fast paced media landscape?

Sure, I do know some students that keep blogs. But these students are RARE! Most people who know me as a blogger think I'm slightly crazy. Blogs, seriously Danielle?

It's true!

Don't get me started on what they think of Twitter. I explained twitter to my interactive marketing class and people thought that I was nuts!


Should more colleges push students to be active online? Should they introduce students to different social media sites? Should it be integrated into everyone's education?

Are you a college students who reads blogs? What do your friends think?

Where are college bloggers? HERE I AM!

I have been inspired.

While there are seriously a million (or about 10) other things that I should be doing right now, there is one thing that has caught my attention.

In Julia Roy's latest post titled "Dear Marketing and Communications Students," she wonders where college aged bloggers are...


And well, here I am... but this is a question that Julia is not the only blogger to ask. I have been wondering the very same question. Not only for myself, but for my communications research class project. See, I am keeping my social media obsession very much alive! 

Blogs are such valuable tools for soon-to-be grads for a few simple reasons:
1. we can learn about / get in touch with industry trends
2. we can meet people.
3. its impressive to employers (or at least that is what I am hoping ) (ill get back to you on this!)
4. and once again, we can meet people!

So where are my fellow bloggers?
1. are we too busy? I do have trouble finding time to pursue my SM, but I am always thinking about it. I had a show, midterms and break in the month of March -- but I'm a loyal blogger... back for more! 
2. are we not being taught to do this? Just because it isnt assigned, why can't we do some extra writing? It certainly wouldn't hurt!
3. If I am intrigued by your thoughts/opinions in class, couldn't we all benefit from sharing ideas online too?

more on this later.

iphone + facebook... how much cooler can one commercial get?

You might have seen this apple commercial recently.



I find it very interesting for a few reasons.

1. Clearly, they are targeting active facebook users. As facebook continues to evolve (on what feels like a daily basis,) it seems that users are spending less time using this social network. I think its particularly interesting that this commercial is all about facebook, and more specifically, the need to "check facebook" everywhere you go, all the time. I'll admit it, I am one of these people. Apple does a great job reaching out to high school and college students. But, why is this commercial being aired after the holiday season? Didn't students just buy (or get) their expensive gifts of the season? With no drop in price, why is this demographic being targeted? and are people being swayed by this commercial? Is anyone sitting, watching TV and suddenly they realize that because they can check FB they are gonna go and buy this product?

2. Here is my big big big question. NOW, DON'T HATE ME...but I've been troubled by this idea.

DO WE NEED TO CONSTANTLY BE IN CONTACT?

This is something that has really been plaguing me recently.
My dad has decided that he no longer needs to be attached to his PDA.
I had a blackberry for approx. a month and returned it because when push came to shove, I just didn't need it! (GASP!)
The thing is, do we need to be so damn connected?

When I am home I always have my computer handy. Weather I am playing online, facebooking, etc. But, do I need to do that when I am away from my computer?
Can't we survive without facebook and email for an hour?

*Note: I do plan on getting an iPhone soon. Clearly, I am obsessed. I have been waiting for the second generation waiting for them to get all the kinks out. If anyone can tell me when it will be out, I will be forever grateful.

thank you.