PRSSA goes 2.0: BU New Media Conference

Yesterday I had the pleasure of attending: PR advanced: PRSSA goes 2.0.

What a fabulous, thought-provoking and busy day it was!

Since I always love the chance to emerge myself in all things PR and New media related, I was very excited to chat with some wonderful peers, alumni and new media superstars!

Truthfully, the conference was a bit repetitive and I would have enjoyed a few more case studies and a little more application of these tools in PR... but the day reminded me of why I love this new arena.

So here (in no particular order) are the 5 new, interesting, relevant, and amusing things I learned yesterday:

1. Blendtec.com video: Although I was horrified at the thought of blending up an iPhone, the PR value of this video and its over 4 MILLION views proves to me that these interactive channels are here to stay!



I love the fact that this company took their blenders for a spin and used social media to its full advantage. Youtube is great + hilarious. I love people that are creative and think outside of the box... I mean, I do have a leopard business card after all.

Thank you David Meerman Scott for showing us this video.

2. Change is awesome, but scary.
While this industry seems to be changing everyday, I do often feel overwhelmed as a college student who is trying to understand and use these tools in my own life. Facebook, please. That's a no brainer. Twitter, really pretty cool. Flickr, Yeah sure. OoVoo, gotta get checking this out. For now, I just want to find a balance and really incorporate these tools more into my school work. Which I am doing... but more on that later...


3. Geeksugar.com AND Popsugar.com/
Obviously, I am instantly addicted to any site that can combine fashion, entertainment and a taste of technology trends. I have added these to my reader.. hopefully they have some cool content and fun, interesting reading material. A favorite recent post: Do you like being disconnected? I love this question because I think about it all the time... Although being disconnected is scary (and I will be basically disconnected this summer) .. it's kinda nice to take a break once in a while... (but I might go crazy!)

4. I remembered what I love so much about PR... making FRIENDS/ creating RELATIONSHIPS. While this certainly seemed to be the theme of the day, I was reminded that these relationships are incredibly important. Weather we are chatting with bloggers, journalists, reporters, fellow PR ppl, or consumers - everyone is important and most likely has something interesting to say.

5. Networking in person is exhausting but exciting! No wonder we are doing this online these days! But to be honest: I do like a little face time with people. I had the chance to meet some great people from some PR firms I would love to work for and speak to some really cool people!